7. A Big Idea
This is a real estate marketing tool you can't buy in stores, which is partly why it's so effective. Big ideas are everywhere, but it's almost impossible for me to list them for you. Once a big idea has been used in a certain market area, it can never be repeated with equal success. When you can come up with something that gets people in you're area "buzzing" and spreading the word, you've tapped into another powerful marketing tool for real estate success. You've harnessed a big idea!
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